Archive for May, 2010

Interesting GMC Facts and Tidbits

Posted in What's new on the GMC Scene on May 24, 2010 by pontiacoaklandclub

Great web site for GMC Truck enthusiasts

Check it out!

Back in the day….

Posted in What's new on the GMC Scene on May 23, 2010 by pontiacoaklandclub
Vintage GMC Trucks Sign

Vintage "GMC Trucks" Sign

Jim Wangers Pontiac Collection @ RM Auctions 6/19/10

Posted in Classifieds, What's new on the Pontiac scene on May 22, 2010 by pontiacoaklandclub

1969 Pontiac GTO Judge

1969 Pontiac GTO Judge

Jim Wangers, the “Godfather of the GTO” just announced the sale of his Pontiac Collection. The collection includes Jim’s most prized GTOs and Firebirds.

Visit Jim’s web site for more details, or visit RM Auction’s web site

RM Auction 6/19/10 sale

(photo credit: Darin Schnabel © 2010, courtesy RM Auctions)


Posted in What's new on the Oakland Scene on May 22, 2010 by pontiacoaklandclub
Oakland-Pontiac connection

Oakland-Pontiac connection

Street sign in Minnetonka, MN hints of an Oakland-Pontiac connection!

The History of the Oakland Automobile

Posted in What's new on the Oakland Scene on May 21, 2010 by pontiacoaklandclub
1911 Oakland

1911 Oakland

The Oakland was a brand of automobile manufactured between 1907–1909 by the Oakland Motor Car Company of Pontiac, Michigan and between 1909 and 1931 by the Oakland Motors Division of General Motors Corporation. Oakland’s principal founder was Edward P. Murphy, who sold half the company to GM in January 1909; when Murphy died in the summer of 1909, GM acquired the remaining rights to Oakland.

Early History

As originally conceived and introduced, the first Oakland used a vertical two-cylinder engine that rotated counterclockwise. This design by Alanson Brush (inventor of the Brush Runabout) lasted one year and was replaced by a more standard 4-cylinder engine and sales increased to approximately 5,000 automobiles per year.

Within General Motors, Oakland was slotted above price leader Chevrolet and below the more premium Oldsmobile and Buick brand cars. In 1916, the company introduced a V8 engine,[1] and Oakland initially flourished. By early 1920, however, production and quality control problems began to plague the division. In 1921, under new General Manager Fred Hannum, a consistent production schedule was underway and the quality of the cars improved. One marketing tactic was the employment of a quick-drying bright blue automotive lacquer by Duco (a DuPont brand product), leading to the slogan “True Blue Oakland”.

General Motors
“Companion Make” Program

General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points. As General Motors entered the 1920s, the product ladder started with the price-leading Chevrolet marquee, and then progressed upward in price, power and appointments to Oakland, Oldsmobile, Buick and ultimately to the luxury Cadillac marquee.

However by the mid 1920s, a sizable price gap had existed between Chevrolet and Oakland, while the difference between an Oldsmobile and a Buick was even wider. There was also a product gap between Buick and Cadillac. To solve this, General Motors authorized the introduction of four companion marquees priced and designed to fill the gaps. Cadillac would introduce the LaSalle to fill the gap between Cadillac and Buick. Buick would introduce the Marquette to handle the upper end of the gap between Buick and Oldsmobile. Oldsmobile would introduce the Viking, which took care of the lower end of the same gap. This is often referred to as General Motors Companion Make Program.

Oakland’s part in this plan was the 1926 Pontiac, a shorter wheelbase “light six” priced to sell at a 4 cylinder car’s price point, but still above Chevrolet. Pontiac was the first of the companion marques introduced, and in its first year outsold the larger, heavier Oakland. By 1929, GM sold 163,000+ more Pontiacs than Oaklands. The discontinuation of Oakland was announced in 1931 and the Pontiac would be the only one of General Motors’ companion makes to survive beyond 1940, or to survive its “parent” make.

References: Clymer, Floyd. Treasury of Early American Automobiles, 1877-1925 (New York: Bonanza Books, 1950), p.166. Kimes, Beverly R., Editor.; Clark, Henry A. (1996) [1985]. The Standard Catalog of American Cars 1805-1945. Iola, Wisconsin: Kraus Publications. ISBN 0873414284. OCLC 34905743


Art Fitzpatrick – Pontiac ad prints

Posted in Classifieds on May 20, 2010 by pontiacoaklandclub

Check out Art’s web site

Smoke Signals ad for Art Fitzpatrick

1939 Pontiac – Canadian ad

Posted in Pontiac History and Ads on May 19, 2010 by pontiacoaklandclub
1939 Pontiac-Canadian

1939 Pontiac-Canadian

There are many interesting ads for the Canadian Pontiacs.

This 1939 Pontiac ad is written in French.