1954 Pontiac

1954 Pontiac

1954 Pontiac

From John Gunnell’s book “75 Years of Pontiac Oakland“:

“In 1954, Pontiac model year sales dropped to 287,744 units as a post Korean War recession sagged the entire market about 10.2 percent. Particularly damaging to PMD was continued decline of buyer interest in any cars – especially medium priced models – powered by L-head engines. About the only high points of the season were the introduction and success of the Star Chief line and modest advances in selling hardtops and station wagons.”

“A major part of Pontiac’s problems was linked to public image. Buyers began to regard its products as mediocre machines made for middle-aged men and school “marms”.

“Pontiacs 5,000,000th car was built on June 18th, 1954 and drew a big crowd in the Michigan factory parking lot.  The company took a survey at this time and concluded that 70 percent of all Pontiacs ever made were still in service!”

POCI has a specialty chapter devoted to 1954 and earlier Pontiacs – visit the Early Times Chapter web site.


2 Responses to “1954 Pontiac”

  1. charles coker 1953 pontiac technical advisor Says:

    1954 pontiacs was the first year for factory up front – in dash air conditioning, and pontiac was the only car to have in dash a/c untill may of 1954, when nash came out with it’s version of front a/c. also 1954 was the first year for power windows, power brakes, six way adjustable front seat, pontiac improved the engine’s performance with five more horses, 1954’s 127 hp vs 1953’s 122 hp. the new starchief models having 11 more inches in the rear body section put pontiac in the same size car class as oldsmobile 98’s and buick roadmasters. 1953 pontiacs were a hard act to follow and improve on, but the 1954 pontiacs managed to do just that.

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