1938 Pontiac

1938 Pontiac

1938 Pontiac

From John Gunnell’s book “75 Years of Pontiac Oakland“:

“Advertising copywriters referred to the two 1938 lines as the Greater Six and Finer Eight, although the official model designations were now 100% numerical with the term “DeLuxe” usually dropped. Cars with the bigger L-head engine were Series 28 Pontiac Eights, while the rest were Series 26 Pontiac Sixes.”

“Ads (also) stressed the fact that money could be saved by buyers willing to pick up their new cars at the factory. This soon became a popular way to take delivery of a 1938 Pontiac.”

“Pontiac was the sixth largest producer this year and made 5.25% of America’s automobiles.”

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