1937 Pontiac

1937 Pontiac

1937 Pontiac

From John Gunnell’s book “75 Years of Pontiac Oakland“:

“If 1936 was a good year for Pontiac, 1937 was great. By season’s end 236,189 cars would leave the three divisional plants in Pontiac, Mich.; Linden, N.J.; and Southgate, Cal. – 179,244 Sixes and 56,945 Eights.

Two lines-DeLuxe Six and DeLuxe Eight – constituted Pontiac s offerings for 1937. The new, all-steel coachwork was mounted on stronger X-member frames, which created a roomier, lower and better looking package with closer ground clearance. Wheelbases grew by 5 inches in both lines. Silver Streaks for the radiator and hood were reatained, they were narrower than before and consisted of a wide center bar flanked by six thinner streaks.”

“A low production body style for 1937 was a new 4-door convertible, introduced in mid-April (only 1,266 were produced).”

The ad shown above was a “co-branded” promotion by Pontiac, Texaco and Ivory soap. I wonder if any of the 60 prize cars (2-door DeLuxe sedans) are still in existence? Entrants to the contest had to answer the question “I like Ivory Soap because…..”


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